In this post, we’re breaking down a webinar invite email example from top entrepreneur and business mentor Jenna Kutcher.

This email is the first email she sent to start marketing her webinar, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List That Lasts”.

And this baby hits all the right notes: a clear promise, strong emotional pull, and one of the lowest-friction sign-up experiences I’ve ever seen.

So if you’re working on your own email marketing efforts, be it through a list-building funnel, launching a webinar, or just tired of selling on social with little return, this email is worth studying!

👇 Watch the full video breakdown below, and keep scrolling to learn more about using this email in your own email marketing (or if you prefer to read instead of watch)!

🔄 TL;DR Summary of Jenna Kutcher’s Webinar Invite Email Example

✅ Why This Webinar Invite Email Works

✏️ Key Elements of This Webinar Invite Email

💡 How to Use This in Your Own Email Marketing

📈 The Takeaway

🔗 Related Tools & Links

💌 Want Emails in the Wild Directly in Your Inbox?

Email Subject line: Quit wasting your time trying to sell on social media

Main goal: Get readers to sign up for a free live class

Why it works:

How to use it:

Here are 3 powerful tactics that Jenna uses in this copy to make this email so effective:

❓ FAQ: What makes a good webinar invite email?
A strong webinar invite email clearly identifies a pain point, introduces a specific and helpful solution (the webinar), and makes it extremely easy to register.

❓ FAQ: Can I use this email format for something other than a webinar?
Absolutely. Adapt this format for lead magnets, mini-courses, podcast episodes, or even sales page previews.

Subject Line: “Quit wasting your time trying to sell on social media”

This is a classic “pain point + promise” combo!!

It’s direct, emotionally charged, and speaks to a common frustration.

When you want to interrupt a reader’s pattern and get them curious, starting with “Quit” or “Stop” are great ways to do that, like Jenna did here.

The beauty of this line is that it doesn't just call out the pain – it implies that a smarter alternative exists inside the email.

This hooks readers in to WANTING to open it and read what’s inside.

Psychological Framing: Authority without ego

Many people struggle to talk about themselves without feeling like a self-centered bragger (this is especially true for women).

And yeah, there are plentyyyyy of ways to do it wrong…

But not the way Jenna does it in this email!!

FIRST (and very importantly), she validates the reader by saying: “It takes some real grit and perseverance to be an entrepreneur.”

Calling them out and recognizing that struggle immediately earns trust.

She follows it with a humble flex 💪 by naming her email list as her secret weapon to success *without sounding braggy*.

This shows readers what’s possible, gives her authority, AND builds curiosity about how she did it (so they want to keep reading, and even better, go to her webinar!!).

Behind-the-scenes: Relatable context that drives action

Continuing to build authority and riding off the back of that curiosity we were just talking about, Jenna gives us a peek behind the curtain about how her email list became the MVP of her business.

She invites readers to think of their own efforts: social media struggles, inconsistent engagement, and burnout.

The CTA naturally leads the reader to their way out of that cycle: the live webinar.

Offer Framing: Specific and results-oriented

Don’t make things harder for yourself.

Name your masterclass, training, or webinar so its self-explanatory and sells itself.

Like Jenna:

“From Zero Subscribers (or Zero Strategy) to an Engaged Email List That Lasts”

The title of the live class is crystal-clear.

It names who it's for and what outcome they'll get, for newbies and email dabblers alike.

CTA Strategy: Frictionless conversion path​

Combined, all these elements come together to make this webinar invite email convert like gangbusters.

Cuz I don’t know about you, but I want to sign up for this right now!!

Solid email frameworks like this one are built on marketing, copywriting, and psychological strategies that are proven and have been around forever.

And they are hella versatile!! So just cuz this email is inviting you to a webinar, this general framework can be used in a variety of emails – with a few tweaks…

The idea here is to follow the framework and structure of the email, but to put in your own words, content, pain points, thoughts, and CTAs.

That’s where success lies.

Not in trying to use this email as a template, but to use it as a framework to organize and develop your emails with more intention and proven copywriting strategies behind it.

So with that in mind, here are 3 ways you could use this framework (aka, the emails structure) in your own email marketing:

But if you’re still feeling stuck, here’s what might be holding you back, and exactly how we can fix it in a 1-hour strategy session with me:

❌ Unsure what emails to send, when to send them, or how to plan ahead →
✅ We’ll develop a personalized 30-day email plan with specific content ideas, send dates/times, A/B tests to run, etc.

❌ Overwhelmed by confusing email platforms and messy automations →
✅ I’ll give you clear steps to organize your email platform and streamline your automations

❌ Emails that feel flat and fail to connect or convert →
✅ We’ll review your previous emails and discuss frameworks to make your emails stand out and drive sales

❌ Guessing at what’s working because you don’t know how to read your email data →
✅ We’ll look at your stats and spot some trends in your emails to test further, so you know exactly what’s working and what to adjust

❌ Not enough time to plan strategy, draft emails, manage the platform, AND look at data →
✅ I’ll show you my tricks for saving time, including how you can use AI to help you write your emails and analyse data

Ready to finally make email a reliable revenue stream?

Book a 1:1 Email Strategy Call, and I’ll help you map out a custom game plan designed to engage your audience, nurture leads, and turn subscribers into customers, without any of the guesswork.

👉 Click here to book your strategy call!



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