In this post, we’re breaking down a masterclas invite email example from top entrepreneur and business mentor Jenna Kutcher.

This email is the second email she sent to start marketing her webinar, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List That Lasts”.

This masterclass invite email builds on the momentum of her first invite by upping the urgency, using clever relatability, and most importantly…

Positioning the topic (for JK’s product, email marketing) as a smarter, more stable alternative to the popular choice (in this case, that’s social media).

When you’re planning your next webinar training or masterclass, this is the type of invite email you NEED to include!!

👇 Watch the full video breakdown below, and keep scrolling to learn more about using this email in your own email marketing (or if you prefer to read instead of watch)!

🔄 TL;DR Summary of Jenna Kutcher’s Masterclass Invite Email Example

✅ Why This Masterclass Invite Email Works

✏️ Key Elements of This Masterclass Invite Email

💡 How to Use This in Your Own Email Marketing

📈 The Takeaway

🔗 Related Tools & Links

💌 Want Emails in the Wild Directly in Your Inbox?

Subject line: [Name], what if you could 40X your profits?

Main goal: Get the attention of subs who didn't act on (or see) the first invite email and create urgency around saving their seat

Why it works:

How to use it:

This email layers on emotional appeal, logic, and urgency.

Here's how:

❓ FAQ: How many webinar invite emails should I send?

I suggest a MINIMUM of 4 outright invite emails. What I mean by “outright” is that those emails’ primary focus is the event.

However, in between your invite emails, you can continue to send your usual content emails (or add a few in) and have them be related to the topic of your materclass or webinar, so you can naturally mention the event and have a CTA for them sign up at the end.​

Subject Line: “[Name], what if you could 40X your profits?”

This line uses a merge tag to insert the reader’s name, then “what if…”, which strikes at the reader’s imagination, followed by a bold promise.

It works because it creates curiosity (“what if?”), is measurable (“40X your profits”), and hits a high-value benefit (profit).

Personal Story as a Soft Open

Rather than diving right into a pitch, Jenna opens with a story most of us could relate to:

“I was thumbing through my inbox, drinking chai lemon water, and kept thinking about you…”

It’s simple, human, and lightly humorous.

This kind of detail-rich, seemingly offhand opening makes the reader feel like they’re part of an ongoing conversation.

And what I LOVE about this is that IT’S JUST 1 SENTENCE.

A story doesn’t have to be paragraphs long.

A well-written line like this one acts as a hook AND a story. Plus you won’t lose anyone to boredom cuz it’s just 1 line!!

Problem-Solution Framing

She follows her story with a clear pain point callout:

"You might not be using your email list to its fullest potential. Or worse, you don’t even have an email list yet."

Then she pivots to the solution (her masterclass) and uses urgency to encourage them to act now without feeling manipulated.

Logical Payoff with Data

I love that Jenna uses actual data to back up her claims in this email.

This add credibility and shows anyone skeptical logical reasons to join her.

Multiple CTA Touchpoints

There are multiple calls to action throughout this email, and they are all soft but direct.

Again she uses one-click registration throughout to minimize friction and conversion loss.

Solid email frameworks like this one are built on marketing, copywriting, and psychological strategies that are proven and have been around forever.

And they are hella versatile!! So just cuz this email is inviting you to a webinar, this general framework can be used in a variety of emails – with a few tweaks…

The idea here is to follow the framework and structure of the email, but to put in your own words, content, pain points, thoughts, and CTAs.

That’s where success lies.

Not in trying to use this email as a template, but to use it as a framework to organize and develop your emails with more intention and proven copywriting strategies behind it.

So with that in mind, here are 3 ways you could use this framework (aka, the emails structure) in your own email marketing:

But if you’re still feeling stuck, here’s what might be holding you back, and exactly how we can fix it in a 1-hour strategy session with me:

❌ Unsure what emails to send, when to send them, or how to plan ahead →
✅ We’ll develop a personalized 30-day email plan with specific content ideas, send dates/times, A/B tests to run, etc.

❌ Overwhelmed by confusing email platforms and messy automations →
✅ I’ll give you clear steps to organize your email platform and streamline your automations

❌ Emails that feel flat and fail to connect or convert →
✅ We’ll review your previous emails and discuss frameworks to make your emails stand out and drive sales

❌ Guessing at what’s working because you don’t know how to read your email data →
✅ We’ll look at your stats and spot some trends in your emails to test further, so you know exactly what’s working and what to adjust

❌ Not enough time to plan strategy, draft emails, manage the platform, AND look at data →
✅ I’ll show you my tricks for saving time, including how you can use AI to help you write your emails and analyse data

Ready to finally make email a reliable revenue stream?

Book a 1:1 Email Strategy Call, and I’ll help you map out a custom game plan designed to engage your audience, nurture leads, and turn subscribers into customers, without any of the guesswork.

👉 Click here to book your strategy call!



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