Email Your List Like Jenna Kutcher with a Final Masterclass Invite Email to Maximize Signups
Email 4 of 4
Welcome to Emails in the Wild – the blog series where I break down real-life emails from big-name entrepreneurs and unpack the strategies behind their success.
In each post, I’ll show you why each email works and exactly how YOU can use their frameworks, tactics, and strategies in your own email marketing efforts.
In this post, we’re breaking down the final masterclass invite email example from top entrepreneur and business mentor Jenna Kutcher.
This email is the fourth and final email she sent to start marketing her webinar, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List That Lasts”.
And in this example, it’s all about timing, clarity, and urgency.
You want to be concise, direct, and focused on driving action, with absolutely zero fluff.
And I suggest you take notes my friends, cuz this is your "last-call" email done right.
👇 Watch the full video breakdown below, and keep scrolling to learn more about using this email in your own email marketing (or if you prefer to read instead of watch)!
Click here to see the screenshot.
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☑️ Table of Contents
🔄 TL;DR Summary of Jenna Kutcher’s Masterclass Invite Email Example
✅ Why This Masterclass Invite Email Works
✏️ Key Elements of This Masterclass Invite Email
💡 How to Use This in Your Own Email Marketing
📈 The Takeaway
🔗 Related Tools & Links
💌 Want Emails in the Wild Directly in Your Inbox?
🔄 TL;DR Summary of Jenna Kutcher’s Masterclass Invite Email Example
Subject line: My free live email list building class is starting soon
Main goal: Get last-minute signups and remind hesitant readers of what they stand to gain
Why it works:
- The tone is casual and supportive, but firm
- It uses repetition, simplicity, and urgency to drive clicks
- It directly addresses both ready and hesitant subscribers
How to use it:
- As the final email in a webinar or masterclass invite series
- As a launch-day reminder email
- As a quick, benefit-driven nudge in any limited-time campaign
✅ Why This Webinar Invite Email Works
This final email went out on the day of the webinar and it’s ONLY job is to maximize signups.
When it comes to emails like these, you want to keep them:
- Short: no backstory or warm-up needed
- Direct: the subject line is literal: "My free live email list building class is starting soon"
- Casual: it opens with, "Me again! What' on your radar for the next few days?"
Then she immediately transitions into the offer and links:
- A free, live class happening today, tonight, and tomorrow
- Each time block listed in plain text with CTAs (no buttons)
The tone and structure feel like a supportive nudge rather than a hard sell, which is ideal for fence-sitters who need that extra reminder.
❓ FAQ: How short should a final reminder email be?
For an email like this, going out just a few hours (if not minutes) before your event, short is definitely better. Be clear, quick, and focused on the CTA. Your only goal is to get them into the live event, so keep the design super simplistic and the message easy to scan.
❓ FAQ: Should I repeat the offer details in every invite email?
For the most part: Yes. Repeating the offer keeps it top of mind and reinforces value. Add new context, but keep the offer consistent.
✏️ Key Elements of This Webinar Invite Email
Subject Line: “My free live email list building class is starting soon”
It’s crystal clear:
- What: a free live workshop
- Topic: email list building
- When: soon (i.e., today, tonight, or tomorrow)
For this type of final reminder event email, avoid trying to be clever and stick to relevance and timing.
Friendly and Time-Conscious Tone
The tone is conversational and light.
It’s perfect for re-engaging a reader who has seen the earlier emails by acknowledging their busyness and meeting them where they are.
CTA Simplicity
Instead of buttons, this email uses text-based CTAs with date/time breakdowns.
This structure ensures every reader can find a time that works and they don’t have to waste time filling out a form – it’s just click and go!!
Authentic Urgency (this is sooo refreshing)
I LOVE this line Jenna has in this email:
"Don’t let this week slip by like weeks like to do..."
^^^ #storyofmylife
It’s a charming, human reminder that time flies.
PS Bonus: Live-Only Gift
The PS includes an extra incentive to join live cuz she’ll be sharing a guide you can only get during the press.
It’s a perfect final push to get people to show up live and not just register.
💡 How to Use This in Your Own Email Marketing
Solid email frameworks like this one are built on marketing, copywriting, and psychological strategies that are proven and have been around forever.
And they are hella versatile!! So just cuz this email is inviting you to a webinar, this general framework can be used in a variety of emails – with a few tweaks…
The idea here is to follow the framework and structure of the email, but to put in your own words, content, pain points, thoughts, and CTAs.
That’s where success lies.
Not in trying to use this email as a template, but to use it as a framework to organize and develop your emails with more intention and proven copywriting strategies behind it.
So with that in mind, here are 3 ways you could use this framework (aka, the emails structure) in your own email marketing:
- As the last email in an evergreen masterclass, challenge, or webinar funnel to nudge people off the fence without sounding pushy
- As a same-day or last-chance invite for any type of event (paid or free) to create urgency without hype with calm, clear messaging
- As a final email about an expiring bonus, a promo that is ending, etc. to maximize clicks
📈 The Takeaway
This final masterclass invite email is a reminder that final reminder emails should remove friction, reinforce value, and speak to where the reader is at right freaking now.
So keep it casual, personal, and direct.
You’re not sharing anything new, just sending them a well-timed reminder.
And honestly at this point that’s all your subs really need.
As the final message in an invite sequence, this email is the perfect follow up to:
But if you’re still feeling stuck, here’s what might be holding you back, and exactly how we can fix it in a 1-hour strategy session with me:
❌ Unsure what emails to send, when to send them, or how to plan ahead →
✅ We’ll develop a personalized 30-day email plan with specific content ideas, send dates/times, A/B tests to run, etc.
❌ Overwhelmed by confusing email platforms and messy automations →
✅ I’ll give you clear steps to organize your email platform and streamline your automations
❌ Emails that feel flat and fail to connect or convert →
✅ We’ll review your previous emails and discuss frameworks to make your emails stand out and drive sales
❌ Guessing at what’s working because you don’t know how to read your email data →
✅ We’ll look at your stats and spot some trends in your emails to test further, so you know exactly what’s working and what to adjust
❌ Not enough time to plan strategy, draft emails, manage the platform, AND look at data →
✅ I’ll show you my tricks for saving time, including how you can use AI to help you write your emails and analyse data
Ready to finally make email a reliable revenue stream?
Book a 1:1 Email Strategy Call, and I’ll help you map out a custom game plan designed to engage your audience, nurture leads, and turn subscribers into customers, without any of the guesswork.
👉 Click here to book your strategy call!
🔗 Related Tools & Links
- Don't have your email platform picked yet? Use this free tool to figure out which email marketing platform is for you.
- When it comes to creating visuals for your emails (and beyond), you can't beat Canva.
- Be sure you're on Jenna Kutcher's email list so you can see & study her emails yourself! Here's a link to sign up for her email marketing freebies or her Pinterest freebies (my fav!).
💌 Want Emails in the Wild Directly in Your Inbox?
Get email breakdowns like this every Tuesday when you join my email list!
Hi, I'm Hanna B
Chief Email Marketing Strategist, Lover of Dogs & Cool Ranch Doritos
I am an email marketing expert that helps small businesses owners like you build a profitable email marketing system with clarity, confidence, and ease through my 100% DFY services as well as my custom built AI bots.
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