In this post, we’re breaking down a storytelling-based webinar invite email example from top entrepreneur and business mentor Jenna Kutcher.

This email is the third email she sent to start marketing her webinar, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List That Lasts”.

And in this example, she uses storytelling, relatability, and emotional clarity to connect with the audience and increase urgency to act now, not “someday” without sounding gimmick-y.

(And the story she shares brilliantly highlights a common blind spot for many entrepreneurs and readers in her audience: no email list!!)

👇 Watch the full video breakdown below, and keep scrolling to learn more about using this email in your own email marketing (or if you prefer to read instead of watch)!

🔄 TL;DR Summary of Jenna Kutcher’s Webinar Invite Email Example

✅ Why This Webinar Invite Email Works

✏️ Key Elements of This Webinar Invite Email

💡 How to Use This in Your Own Email Marketing

📈 The Takeaway

🔗 Related Tools & Links

💌 Want Emails in the Wild Directly in Your Inbox?

Subject line: The reason you need to start an email list now, not someday

Main goal: Get readers to recognize the cost of waiting and take immediate action to register

Why it works:

How to use it:

This is a story-driven email that starts with a moment of discomfort for Jenna in her entrepreneurial career:

Being asked about the size of her email list and having no good answer.

Sharing this makes her human and trustworthy AND her readers identify with her more when they learn that Jenna used to be in their shoes.
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​From there, she layers in lessons, urgency, and a powerful payoff:

❓ FAQ: Should I share vulnerable stories in promotional emails?
Heck yes!! Stories are what make you relatable, connect you with your audience, and when done authentically, your vulnerability builds trust and makes your CTA feel grounded in your actual experiences.

❓ FAQ: Can story-based emails work for product launches?
​Absolutely. Stories connect emotionally and are a great way to illustrate a before & after transformation.

Subject Line: “The reason you need to start an email list now, not someday”

This headline is objection-busting by addressing the procrastination mindset head-on!!

Storytelling with Relatable Stakes

The first line is:

I remember like it was yesterday… "What’s the size of your email list?”

We’re dropped straight into a moment of tension.

There’s no fluff or background noise in this story.

Just discomfort, self-doubt, and a clear realization.

This draws the reader in and immediately taps into the fear of being unprepared (but doesn’t go too deep into fear…after all, look where Jenna is now!).

The Before & After Transformation

Jenna recalls how she had to figure everything out on her own…the hard way.

This kind of humor and honesty makes her relatable, and then she seamlessly shifts into results and the promise of the webinar, illustrated rather than explained.

Strategic CTAs + Simplicity

The email includes multiple calls to action like her other emails with one-click registration and session time options, but this one does something different:

The final CTA is paired with a PS story that reinforces the emotional takeaway.

But throughout there’s no over-selling. Just guidance.

Bonus PS with Moral of the Story

Jenna closes with a new element in this email: a PS.

She softens any tension that might arise from the story (the blunt mentor, the initial embarrassment) and brings it back to the reader.

​Like: This is the advice I got. I’m sharing it so you can skip the pain and win faster.

Solid email frameworks like this one are built on marketing, copywriting, and psychological strategies that are proven and have been around forever.

And they are hella versatile!! So just cuz this email is inviting you to a webinar, this general framework can be used in a variety of emails – with a few tweaks…

The idea here is to follow the framework and structure of the email, but to put in your own words, content, pain points, thoughts, and CTAs.

That’s where success lies.

Not in trying to use this email as a template, but to use it as a framework to organize and develop your emails with more intention and proven copywriting strategies behind it.

So with that in mind, here are 4 ways you could use this framework (aka, the emails structure) in your own email marketing:​

But if you’re still feeling stuck, here’s what might be holding you back, and exactly how we can fix it in a 1-hour strategy session with me:

❌ Unsure what emails to send, when to send them, or how to plan ahead →
✅ We’ll develop a personalized 30-day email plan with specific content ideas, send dates/times, A/B tests to run, etc.

❌ Overwhelmed by confusing email platforms and messy automations →
✅ I’ll give you clear steps to organize your email platform and streamline your automations

❌ Emails that feel flat and fail to connect or convert →
✅ We’ll review your previous emails and discuss frameworks to make your emails stand out and drive sales

❌ Guessing at what’s working because you don’t know how to read your email data →
✅ We’ll look at your stats and spot some trends in your emails to test further, so you know exactly what’s working and what to adjust

❌ Not enough time to plan strategy, draft emails, manage the platform, AND look at data →
✅ I’ll show you my tricks for saving time, including how you can use AI to help you write your emails and analyse data

Ready to finally make email a reliable revenue stream?

Book a 1:1 Email Strategy Call, and I’ll help you map out a custom game plan designed to engage your audience, nurture leads, and turn subscribers into customers, without any of the guesswork.

👉 Click here to book your strategy call!



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